Google has released new Play Store policies and guidelines. Aimed at making app listings more concise, reliable, and appealing to the eye.
New rules for screenshots and videos used to show an app’s features and functionality will go into effect in the second half of 2021. So, specifics about how the new policies for app names, icons, and descriptions will be enforced “later this year.”
The new app metadata policies would make it illegal for app developers to use a range of tricks to make their app listings more appealing. Writing terms in all-caps will no longer be permitted unless they are part of a brand name. Therefore, emoji will not be permitted in app names.
In other words, App titles will be limited to 30 characters. Meanwhile, they can’t “incentivize installs” by including a phrase like download now. Trying to promote deals by including a “Sale” banner in an app icon is also being banned.
This week’s blog post is referred to as a “pre-announcement” by Google. However, it is intended to assist developers in planning for the upcoming changes. When the regulations controlling app title, icon, and developer name go into effect. Google says that applications that break the rules will be removed from Google Play. More information on the changes will be released later this year, according to the company.
Independently, in the second half of the year, revised rules for app preview properties will take effect. Graphics, images, and short descriptions must “accurately reflect” apps and games, “provide enough detail” to users, avoid buzzwords like “free” or “best,” and be properly localized, according to these guidelines.
“Assets that do not follow our criteria may be ineligible for promotion and recommendation on major Google Play surfaces, such as the Apps and Games home,” Google says.